Disney Consumer Products has partnered with TOMY to roll out an unstoppable toy line for both of Pixar's 2015 releases, Inside Out and The Good Dinosaur. TOMY is a Japanese toy manufacturing company that specializes in detailed, *hand*-crafted toy lines. For both Inside Out and The Good Dinosaur, TOMY has worked closely with Pixar design artists and technicians to create the most realistic toy lines that Disney has ever produced. The full Press Release as well as a very exciting poster featuring the landscape for The Good Dinosaur are featured after the break!
Full Press Release:
Glendale, Calif. (January 13, 2015) -- Disney Consumer Products today unveiled exclusive details about the new global toy lines celebrating Disney∙Pixar's Inside Out and The Good Dinosaur, debuting theatrically in the U.S. on June 19, 2015, and Nov. 25, 2015, respectively. Both movies will have robust toy lines from best-in-class licensee TOMY, whose innovative approach, strength in international markets and ability to reflect Pixar's unique storytelling in its product lines made them the ideal choice for Pixar Animation Studios' most exciting year yet.
"We put our hearts into these films, so it's incredibly important to us that our toy-making partners care about and do justice to these characters we know so well," said John Lasseter, Chief Creative Officer, Walt Disney and Pixar Animation Studios. "When I visited TOMY's headquarters in Japan, I was impressed by their commitment to quality and craftsmanship. The toys they've created for 'Inside Out' and 'The Good Dinosaur' are fantastic - they've truly brought our characters to life."
TOMY's toy line for Inside Out is inspired by the humor, visual style and whimsical elements within the film. The poseable character figures have light up features and all of the toys allow for self-expression and re-creation of key movie moments. The broad toy range for The Good Dinosaur appeals to kids of all ages, for both action figure play and more sophisticated remote control walking and talking. The unique characteristics of the film's dinosaurs, such as how they move and run, are reflected in the toy line, and several working models were built and shared with filmmakers to get the movements just right. Additionally, RFID technology allows the characters to interact as they do in the film, bringing their unique personalities and stories to life.
"With the debut of Cars in 2006, we introduced personality and humor to toy vehicles adding a new dimension of storytelling to an established play pattern, and lifting the entire category at retail. Dinosaurs have always fascinated kids and we believe Pixar's unique take on our prehistoric friends will have a similar impact on the way they play with them in the future," said Josh Silverman, executive vice president global licensing, Disney Consumer Products.
Pixar films have a strong track record of success at the box office and at retail. 20 years after the theatrical release of Toy Story in 1995, a film that transformed the animation industry and jumpstarted a billion dollar toy franchise, Pixar stories and characters hold a unique place in audience's hearts and kids' toy boxes. Toy Story 3 holds the title of the second biggest animated film of all time reaching more than $1 billion in global box office sales. The iconic 12 inch Buzz Lightyear action figures have sold in excess of 10 million units globally over the past decade.
This summer Disney Consumer Products will roll out a special toy line to celebrate Toy Story's 20th anniversary that will include a broad assortment of characters in a collectible figure range, favorite characters in action figure form and true-to-film talking versions of Buzz, Woody and Jessie.
Although this poster does not seem to feature any characters from The Good Dinosaur, you may have to take a step back to see the full picture. One of the most prominent characters in the film is right before your very eyes… the landscape! That's right. Remember now? We heard a few weeks back from director Peter Sohn that one of the most prominent characters in the newly written film is the setting, which we finally now have a clear picture of. Isn't it absolutely gorgeous?! From the morning sunrise casting through the pine trees to the crystal clear waters in the valley's basin, to the snow-capped peaks, the setting for this film is just as grand and paramount as its premise. I was so taken by this poster that I did some meddling on my photo processor to take away some of the unnecessary text on the bottom, which I hope you enjoy:
Although it looks like Pixar's primary focus for the upcoming Spring season will be the marketing campaign for Inside Out, we can hope to see a teaser trailer for The Good Dinosaur hopefully by the beginning of May. If not, then there definitely will be one premiering before Inside Out on June 19th. Regardless, The Good Dinosaur is coming to theaters on November 25th, 2015; this film has had a long, bumpy road, but if this poster is any indication, it looks like the wait will be all the more worth it.
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