Over the past week, Disney and Pixar have revealed new poster art for June 16th's Cars 3, November 22nd's Coco, and Pixar's latest short film titled Lou. Check out the gorgeous poster designs after the break:
CARS 3 Theatrical Poster:
Blindsided by a new generation of blazing-fast racers, the legendary Lightning McQueen (voice of Owen Wilson) is suddenly pushed out of the sport he loves. To get back in the game, he will need the help of an eager young race technician with her own plan to win, inspiration from the late Fabulous Hudson Hornet, and a few unexpected turns. Proving that #95 isn’t through yet will test the heart of a champion on Piston Cup Racing’s biggest stage!
This new theatrical poster for Cars 3 represents a rejuvenation of the franchise. The poster heavily features Lightning McQueen, the franchise's protagonist, followed closely behind the film's two new supporting characters, Cruz Ramirez (Cristela Alonzo) and Jackson Storm (Armie Hammer). Featuring the new characters above other returning characters, mainly Mater, shows that Walt Disney Studios and Pixar's marketing teams know that the best way to combat Cars 2 fatigue is to showcase the heart of the franchise- racing. In any other hands, heavily featuring Mater would have been an easy-out (franchises such as Despicable Me showcasing the Minions comes to mind). It's really refreshing that a film like Cars 3, which had many groaning at the sound of a sequel to Pixar's worst-reviewed film, could be positioned in such a way that it's best assets outshine it's worst.
COCO Teaser Poster:
Despite his family’s baffling generations-old ban on music, Miguel (voice of newcomer Anthony Gonzalez) dreams of becoming an accomplished musician like his idol, Ernesto de la Cruz (voice of Benjamin Bratt). Desperate to prove his talent, Miguel finds himself in the stunning and colorful Land of the Dead following a mysterious chain of events. Along the way, he meets charming trickster Hector (voice of Gael García Bernal), and together, they set off on an extraordinary journey to unlock the real story behind Miguel's family history.
Announced last Friday, Pixar will debut Coco's very first look this week in some form of exclusive teaser! The teaser poster that debuted last week gives us our first look at protagonist Miguel's pet dog, Dante. Director Lee Unkrich tweeted last week about Dante's unique design:
Also, important to note are the "Papel Picado" or decorative, perforated paper flags that stream the lining of the house at the top of the poster. These papeles picados feature key story points in the film, which is an interesting touch to put on a teaser poster. As we can see, some of the flags show Miguel and Dante running together, Miguel's Abuelita taking Miguel's guitar from him, Ernesto Del la Cruz, Miguel's idol, and Miguel and Hector dancing, among others. The attention to detail showcased in this seemingly simple teaser poster is pretty extraordinary, and provides a unique taste of what's to come.
With baseballs for eyes and cloaked in a red hoodie, the title monster keeps a watchful eye on the kids on the playground in secret from his box. A boy named J.J. is a real terror, snatching a video game from his classmate and kicking a girl’s stuffed animal into a basketball hoop, and Lou decides it’s time for a high-jinks-filled comeuppance.
While this poster for Pixar's latest short film Lou doesn't divulge nearly as much as Coco's does, we still get a sneak peek at the main character. As we previously know, Lou is a creature made up of lost-and-found items who decides to do something about the playground bully named J.J.. Since we will presumably see Lou in his lost-and-found box, let's hope that we'll get some fun Pixar easter eggs hidden in the jumble of lost toys and clothes.
Lou debuts in theaters with Cars 3 on June 16th!
"If you do what you love, you'll never work a day in your life."